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Case Studies

Real results from independent measurement.

See how brands and agencies use AdProof to detect fraud, redirect budget, and verify every impression.

Budget redirected from fraud
$1.2M+
Avg. IVT uncovered
23%
Avg. integration time
12min
Client retention rate
100%

Northstar Foods

FMCG
Challenge
23% of OTT impressions were flagged as invalid traffic by AdProof, while the platform reported 0% IVT.
Result
$1.2M annual budget redirected from fraudulent to verified inventory within 30 days.
IVT detected
23%
Budget saved
$1.2M
Time to detect
< 1 day

AdProof uncovered 23% invalid traffic on our top OTT source that the platform's own reports showed as clean. We redirected $1.2M in budget within a week.”

Priya SharmaVP Media Buying, Northstar Foods

Atlas Finance

Financial Services
Challenge
Geo mismatch: 18% of impressions were served in non-target states, violating regulatory compliance requirements.
Result
100% geo compliance achieved within 2 weeks by blocking non-compliant sources identified through AdProof.
Geo mismatch
18%
Compliance
100%
Resolution
2 weeks

The real-time IVT alerting caught a completion burst anomaly within minutes. Our previous vendor took 48 hours to surface the same issue in batch reports.”

Rahul MehtaHead of Digital, Atlas Finance

Orbit Mobility

Automotive
Challenge
Cross-device frequency was 3× higher than intended, causing brand fatigue and wasted spend on duplicated reach.
Result
Frequency normalized to target cap. 22% improvement in unique reach per dollar spent.
Over-frequency
3×
Reach improvement
22%
Waste eliminated
$340K

We went from guessing about target match rates to having verified, fraud-adjusted demo data on every campaign. The source quality ranking alone justified the investment.”

Ananya DesaiDirector of Programmatic, Orbit Mobility

What our clients say.

Integration took 12 minutes. Not 12 days, not 12 hours — 12 minutes. And we were seeing fraud-adjusted metrics on our first campaign the same afternoon.”

Vikram PatelCTO, StreamFirst Media

The frequency intelligence panel showed us that 17% of our OTT spend was hitting overexposed households. That's money we were burning every single day.”

Meera KrishnanHead of Analytics, Pinnacle Retail

Having independent measurement data alongside the platform self-reports changed every conversation we had with our media partners. It leveled the playing field.”

Arjun NairChief Media Officer, Elevate Agency

See how AdProof can work for your campaigns.