Northstar Foods
FMCG- Challenge
- 23% of OTT impressions were flagged as invalid traffic by AdProof, while the platform reported 0% IVT.
- Result
- $1.2M annual budget redirected from fraudulent to verified inventory within 30 days.
- IVT detected
- 23%
- Budget saved
- $1.2M
- Time to detect
- < 1 day
AdProof uncovered 23% invalid traffic on our top OTT source that the platform's own reports showed as clean. We redirected $1.2M in budget within a week.”