AdProof measures every impression independently of the platforms that sell it, classifying invalid traffic, confirming the creative rendered, and validating that delivery matched what you bought. Across CTV, OTT, in-stream video, and the web.
Verification dashboard
Independent verification
Client data obscured
01
Collect
02
Classify
03
Exposure
04
Validate
05
Reconcile
Measuring across
Every campaign on the platform, 30 March to 10 August 2026
The DSP counts a win. The exchange counts a served creative. The publisher counts a page event. None of them are measuring whether a person could actually see the ad, and none of them are neutral, because each is paid on the number it reports.
counts a win
Paid on the number it reports
counts a served creative
Paid on the number it reports
counts a page event
Paid on the number it reports
a fourth count that answers to the buyer
A flat platform fee on measured volume. No percentage of media, ever.
AdProof introduces a fourth count that answers to the buyer. One measurement, applied identically to every channel, reconciled against the invoice.
Reconciliation – every campaign measured, 30 March to 10 August 2026
13,282,798
Impressions removed as general invalid traffic, counted against gross rather than sampled
77,918,315
Duplicate impressions collapsed, so one delivery is counted and billed once
8,028 cities
Delivery resolved across 185 countries and 1,020 states and regions
Each stage produces its own record. Every impression carries the chain of those records, which is what makes a discrepancy arguable rather than anecdotal.
A tag, SDK, or VAST wrapper reports every delivery event from the client itself, independent of the server that served it.
OUT – measured event
Each impression is scored for general and sophisticated invalid traffic, and every exclusion carries the rule that caused it.
OUT – validity verdict
Render, pixel geometry, and video quartiles are sampled through the exposure window rather than checked once at the start.
OUT – exposure record
Geography, daypart, and segment are checked against the insertion order, with a reason code on every miss.
OUT – match verdict
Verified counts are diffed against the ad server and the invoice, and the difference is filed as a discrepancy.
OUT – discrepancy report
General and sophisticated invalid traffic reported separately and counted against gross, never blended into one rate. 13,282,798 impressions have come out as GIVT to date, each carrying the reason code that removed it.
13,282,798impressions removed as GIVT to date
CTV & OTT
Viewability needs a client-side measurement hook. Almost everything we measure today is in-stream video in CTV, OTT, and mobile web environments, where that hook does not run, so viewability is reported as unmeasurable rather than modelled into a number that fills the gap.
Every number in this product resolves to the impressions behind it. A figure that cannot be opened and inspected does not belong in a report, and a blind spot is worth more stated than modelled.
GIVT and SIVT counted separately against gross, with an impression timeline, decision rate, and per-source breakdown rather than one blended percentage.
Drill from world to country to state to city, with impressions, clicks, and video completes at every level of the hierarchy.
One row per source id with volume, valid share, invalid rate, viewability, and target match, plus an at-risk list surfaced above the table.
Executive summary, inventory quality, geo delivery, MRC IVT compliance, or a line-by-line event file, on any window you choose.
Obscured for client confidentiality
See how brands and agencies use AdProof to detect fraud, redirect budget, and verify every impression.
“AdProof uncovered 23% invalid traffic on our top OTT source that the platform's own reports showed as clean. We redirected $1.2M in budget within a week.”
Measure a single campaign alongside your ad server and compare the two numbers. No integration fee, and no obligation to continue.
